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Online Shopping Figures For the UK

The online retail market has grown exponentially since its inception. This is especially evident in the uk online shopping sites like amazon where ecommerce accounts for 20% of all retail sales.

Shopping online is a common method for consumers to research brands and make purchases. 45percent of them prefer to "buy online and then pick it up at the store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Retail sales online in the UK

It's hard to deny that online retail sales in the UK have seen a significant increase in the last few years. In fact, according to 2023 statistics the B2C e-commerce market is set to hit almost $120 billion by the end of next year. This growth is fueled by changing consumer shopping habits and the adoption of digital transformation technologies by retailers. Bricks and mortar stores are losing popularity as customers increasingly prefer online retailers.

To achieve this, it's crucial that both pureplay and omni-channel retailers understand what draws shoppers to purchase online. We've put together statistics and figures for retail sales that are both eye-opening and revealing to help you.

Of all the retail sectors, fashion is the most sought-after, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to a greater variety of items accessible and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second, with 16% of all online sales. This is probably due to the constant need for new gadgets and a desire to keep up with the latest technology. Online sales of hobbies and leisure products account for 15% of all online sales.

When asked what drives consumers to shop online shopping websites for clothes 57% of UK consumers said convenience was the primary reason. Then, 48% mentioned price comparison while 37% of them said they were seeking discounts or special offers. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide range.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK customers. Nearly half of UK residents aged 65 and older have made a purchase online in the past year. With a variety of payment methods available, shoppers can also choose the time and date they would like their purchases to be delivered.

There are many reasons for online shoppers to shop Some of the most popular include convenience price, availability, and price. In fact 57% of shoppers who shop online say that convenience is the primary motive behind their shopping. Then, 48% cited lower prices as a advantage, while 37% cited the availability of more options.

The shopping habits of UK consumers are also becoming increasingly eco-conscious. For instance 79% of UK online shoppers report recycling boxes and other packaging materials from their purchases. They can be able to take action if they find that their purchases are not packaged in an eco friendly manner.

Some customers wish to make their shopping experience more personal. They are not only trying to reduce their environmental impact, but also to reduce their carbon footprint. For example 35 percent of UK customers have bought clothing, footwear, and accessories from a retailer that has their size information saved. This lets them avoid the return process and obtain what they want faster.

It is interesting to note that UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be due to the fact that they are more accustomed to the slow delivery times and are more aware of how long it takes for an item to arrive in the mail.

3. Online shopping in the UK by the age group

Shopping online in the UK is a very popular pastime for many people. Clothing and accessories are among the most sought-after purchases, followed by groceries, and entertainment such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are extremely convenient for consumers. It is also simple to compare prices and products online when making these kinds of purchases.

It is important to know that online shoppers come from a variety of backgrounds. This makes it essential for online retailers to know what their target audience is seeking when they purchase products. It is also crucial to understand how much time each type of consumer spends online. For instance, the younger generation is far more likely to purchase on mobile devices than any other age group. This is because the younger generation is time-poor and uses a variety of devices to complete online tasks.

The older generation tends to be more cautious in their buying habits and less influenced by online advertisements. They also tend to go to stores in the high street to see and touch products prior to making purchases. However, this doesn't mean that they don't shop online, as the convenience and stress-free nature of online shopping is extremely appealing to them.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to anticipate and expect free shipping on all their purchases. In addition, they tend to drop their carts if they believe that shipping costs are too high. In addition, 61% of over 55s say that they will add additional items to their shopping carts in order to reach the threshold of free delivery.

4. Online shopping in the UK by gender

Men and women in the UK are equally likely to purchase items on the internet. Women are more likely than men to make large purchases, such as electrical and furniture. Both groups are more likely to buy clothing, home and garden products, consumer electronics, and health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to studies, 70% of shoppers were influenced by the response of retailers to the COVID-19 epidemic. 69% of these customers looked for brands that supported and were in close contact with their local communities.

The most sought-after online shopping products in the UK are footwear and clothing. In fact, 62% of British women who shop online will purchase these items by 2020. However, online sales aren't restricted to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports equipment.

In the process, online shopping is becoming more popular as a method to get the best deals on these items. Some experts estimate that by 2024 online sales could make up more than a third of all retail sales.

Some retailers are struggling with the growth of online shopping, while others are prospering. Online sales are increasing in health and wellness gardening, home and garden and consumer electronics.

The trend for buying online for these items is expected to continue increase in the coming years. As the number of internet users continues to grow, it is expected that online shopping will become more popular in the near future. As online shopping grows more popular, merchants should ensure that their websites are optimized for mobile devices. They should also provide a simple and secure checkout process.

5. Online shopping in the UK, by region

The UK is one of the top European Online Shopping figures uk marketplaces. The customers are influenced by the convenience, affordability and variety of goods when they shop online. These factors make it a perfect location for retailers to invest in their online presence and offer an easy online shopping experience.

During the COVID-19 pandemic online sales grew significantly as people sought out safe and convenient alternatives to shopping. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Online shopping is an important aspect of UK retail and certain estimates suggest that it will comprise a third of retail sales by 2024. This growth is a result of the growing acceptance of e-commerce by customers and technological advancements.

57 percent of UK online shoppers say that convenience is the main reason for them to shop online. The 48 percent who say it's easier to find bargains and special deals and the 37% who say there is a greater range of products online are closely behind. In Europe the majority of shoppers mention the lower cost as a primary reason for them to buy online.

The online shoppers are also keen to test new brands and products. Online customers are willing to try new brands and products. Half of consumers are willing to try new brands when they shop on marketplaces like Amazon. Pay-as-you-go checkouts are a common choice for UK customers, with 29 percent of online shoppers choosing a buy now pay later option in the past year.

A strong online return policy for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will research the return policy of a retailer prior to buying, and nearly half will expect the seller to be responsible for Online Shopping figures uk organizing and paying for return shipping.