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Online Shopping Figures For the UK

Since its infancy, the online retail market has continued to grow. This is evident especially in the UK where ecommerce accounts for 20% of retail sales.

Online shopping is a popular method for shoppers to research brands and make purchases. 45percent of customers prefer to "buy online and pick up at the store". This is a shift in the way people shop that brick-and-mortar shops must be aware of.

1. Online retail sales in the UK

There's no denying that retail sales online have increased dramatically in the UK over recent years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the year 2023. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.

With this in mind, it's crucial for both pureplay and omni channel retailers to understand what drives consumers to buy online. To assist you in this, we've created a collection of retail sales figures and statistics that are both eye-opening and shocking.

Of all the retail industries, fashion is the most popular and accounts for 28% of all e-commerce sales in the UK. This is likely due to a greater variety of merchandise available and the convenience of being in a position to try on clothes without having to leave home. Electronics is second with 16% of e-commerce sales. This is probably due to the constant need for new technology as well as the desire to keep up with the latest technologies. Online sales of leisure and hobbies products represent 15% of all e-commerce sales.

When asked what factors drive shoppers to shop online, 57% of UK consumers cited convenience as the primary reason. This is followed by 48% who mentioned price comparison, and 37% who said they were seeking special offers or discounts. These findings indicate that UK shoppers are less driven by price than their European counterparts, and are more focused upon convenience and a wide selection.

2. Online shopping in the UK

Shopping online is becoming regular part of the lives of many UK customers. More than half of UK residents aged 65 and older have made an online purchase in the last year. Shoppers can select from a range of payment options, and decide the time and method they'd like their products delivered.

There are many motives for shoppers to shop online, online shopping figures uk some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers cite convenience as the primary reason for purchasing online. Then, another 48% cited lower prices while 37% cited a wider variety of options.

The habits of online shopping among UK customers are also becoming more environmentally conscious. 79% of UK customers recycle boxes and other packaging material from their online purchases. They could take action if their orders are not packaged in a sustainable green manner.

Some customers are looking to make their shopping experience more personal. They are not only trying to reduce their environmental impact but also reduce their carbon footprint. For example 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer that has their measurements on the file. This allows them skip the return process, and get what they need faster.

Interestingly, UK consumers are reported to be more likely to wait for online orders than they were during the pandemic. This could be due to the fact that UK shoppers are more accustomed to the slower delivery time and know how long it takes to receive an item via the mail.

3. Online shopping in the UK depending on age group

Shopping online is extremely popular in the UK. Accessories and clothing are the most popular items followed by groceries and media such as movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is due to the fact that customers find these sales to be extremely convenient. Online comparisons of prices and products are also possible when making these purchases.

It is important to know that online shoppers come from a variety of backgrounds. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also crucial to know how long each segment of customers spends online. The younger generation, for instance, is more likely to use mobile devices to shop than any other age group. This is because this age group is very busy and uses multiple devices to complete online tasks.

The older generations are, however, likely to have more shrewd purchasing habits and are less swayed by the online ads. They also prefer to visit high-street stores to experience products before making a purchase. But this doesn't mean that they don't shop online, as the convenience and ease of online shopping remains very appealing to them.

Another important aspect to take into consideration when it comes to online shopping is that older generations are more likely to anticipate and expect free delivery on all of their purchases. Additionally, they are more likely to abandon their shopping carts if they think that shipping costs are too high. In addition 61% of those over 55 say that they will add more items to their carts in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

In the UK both genders are equally likely to shop online. However, women are more likely to make large purchases, like electrical appliances or furniture than men. Both groups tend to spend more on fashion household and garden products consumer electronics, as well as cosmetics and health products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these consumers searched for brands that were supportive and collaborated with their local community.

The most sought-after online shopping products in the UK are shoes and clothing. In fact 62 percent of British women who shop online bought these items by the year 2020. Online sales aren't only limited to clothing. Other products such as jewellery, kitchenware and sports equipment are also available.

Online shopping is becoming increasingly popular to find most affordable deals. In fact, some analysts predict that e-commerce sales will account for almost one third of all retail sales in 2024.

Some retailers are struggling with the growth of online clothes shopping near me shopping, whereas others are thriving. Particularly, online sales are booming for fashion, health and beauty as well as gardening and home, and consumer electronic.

The trend of purchasing online for these items is expected to continue to expand in the coming years. As the number of internet users continues to grow, it is expected that online shopping will be more popular in the future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their sites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is a major European ecommerce market. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great opportunity for retailers to build their online presence and offer a seamless online shopping experience.

During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to in-store purchases. This trend has continued even after the pandemic, as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant part of UK retail and some estimates suggest that it will make up one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and technological advancements.

57 percent of UK online shoppers believe that convenience is the main reason for them to shop online shopping figures uk. The 48 percent who say it's easier to find deals and special offers and the 37% who claim there is a greater range of items available online are behind. This contrasts with Europe where a higher percentage of shoppers stated lower prices as the main reason behind their choice to shop online.

Online shoppers are also eager to test new products and brands. About a quarter of online shoppers have bought items they've never purchased on the high-street previously, and a majority are willing to test new products when they shop on a marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29% of online shoppers using the buy now pay later option in the past year.

In addition to this an effective return policy is an essential aspect of the online shopping environment in the UK. The majority of shoppers (59 percent) will check the returns policy of a retailer prior purchasing, and more than half will expect a retailer to be responsible for both the return and payment shipping.